Key Account Management is concerned with customer relationships and the account management of those customers which have been defined by you as your strategic key customers. For most companies, growth cannot be solely sustained through the acquisition of new customers. It is also important to target account retention and efficient account management – these are key factors in a growing sales organization.

KP2 shows you how to become a strategic partner for your key accounts

By means of the Miller Heiman Large Account Management Process – known as LAMP in short – we map out a process that supports key account managers in the task of building up long-term customer relationships based on partnership.

You can use this Customer Relationship Management Tool – the Gold Sheet – to control your investment decisions in the future. You work out a sales and support programme for your key accounts and, in the medium term, in the eyes of the customer, your role evolves from that of a classical supplier to a valued partner.

In today’s global competitive environment, B2B sales is untenable without structured and efficient key account management. The Miller Heiman Gold Sheet provides your sales organization with the necessary sales process and derives corresponding sales strategies.

Take advantage of our long-standing experience in the introduction of Key Account Management processes. Our experts are only a telephone call away.