Sales talks and customer contact play an important role in marketing and sales – regardless of whether you want to acquire new customers or expand your customer base. Whereas previously, customer talks were only concerned with product sales and presenting a company’s offer, nowadays, customer orientation and building up an understanding for the customer’s needs acquire increasing importance.

KP2 places the ‘customer’ at the centre of your customer communication strategy

The Miller Heiman model of Conceptual Selling deliberately accords pride of place to understanding the customer’s needs in your sales approach. Through analysis of sales talks and a sales call plan, known as the Green Sheet, participants in this training develop efficient sales talk techniques and questioning techniques.

The aim is to find out what your interlocutor would like to ‘achieve, adjust or avoid’. The individual stands at the centre of customer-orientated sales talks. He or she has individual wishes, personal goals and, at the same time, must obtain results for the organization in question. In addition, our seminar contains the fundaments of ordinary sales and telephone training such as, for example, how to deal with difficult customers and how to handle complaints.

Expand your interlocutory skills in our customer-orientated communication training programme

Build up lasting credibility in the eyes of your customers and ensure that from now on you conclude your sales talks with a firm commitment from your customer.
We will gladly answer any questions you may have. Please telephone us.