Nowadays it is not sufficient any longer to assign engineers and university graduates of natural science a position in your sales team believing that they will learn the necessary sales know-how by just doing their sales job. Sales has become too complex, sophisticated and competitive within the last few years.

In addition to excellent product and technical knowledge sales people need a very good sales fundament right from the beginning. This will help them to have a quick and successful ramp up in their sales career and deliver very soon a high contribution to the overall performance of your sales organization. We think that an effective and customer focused  sales conversation is the pivotal center which decides about your final sales success.

Therefore this sales training delivers the fundamental principles of sales communication like active listening and asking the right questions at the right time to identify the real buying motives of your customers.

Only if your salespeople understood the real needs and requirements of your client and developed a good relationship, a solution should be presented. The necessary communication and presentation skills will be taught. Moreover, the single sales communication will be put into a big picture - the sales project. The participants learn to which further customer contacts they need to talk in order to close the deal successfully.

The concept of the sales pipeline will become a valuable tool to prioritize their different sales activities and manage them most efficiently. The development of a strategic sales project management gives them essential decision criteria for managing the company’s resources and investments needed for this project in a highly successful way.

Use the full potential of your Junior Sales People and your Inside Sales Team – an intensive and conductive start into the essence of selling!

Our team is happy to develop a training concept customized to your individual needs!